The story of Xue Xue’s inception

In Fall of 2005, while Taiwan was in the midst of both a surge in humanistic thinking and an economic transformation, Por-Shih Lin, Chairman of the Shihlien Group, and his wife Lilin Hsu created “Xue Xue”. The genesis of the company was their notice of local society’s desire for a “Learning Platform” and certain industries in Taiwan that had a desire to be creatively inspired by cultural knowledge. They invited many luminaries of Taiwan’s cultural and creative industries, and gave Xue Xue the two core values of “Culture” and “Creativity”, and made “Education”, “Research”, “Exhibition”, “Consultation”, and “Incubation” its business focus. It was the first international exchange platform of its kind in the Chinese speaking world. The cross-curriculum education of arts coming deep within the hearts of Taiwan culture and pride would surely impact our young people's future!


Hot Topic of Tomorrow - Culture and Aesthetics

The 21st century has already dispelled the previous belief that “Culture” and “Economics” run parallel alongside each other. “Culture” is no longer the core value of “Knowledge and Experience Economies”, but is also the source of the “Creative Economy” where everyone consumes “Cultural Goods”. And in order for a product to develop added value, it will still need “Inspiration from Cultural Living.”

Part of the reason for this shift comes from the glut or stagnation in the marketplace that has been created by “Standardization, Functionalization and Price Depreciation.” Such a market is no longer able to encourage spending partly because the consumer market’s new aesthetic needs to “Create an Ideal Self-Image” -- consumers seek within every product and service a unique inner-value that will allow them to achieve the various styles and meaning in life they aspire to live.

In this economic and social condition, thus Xue Xue was created, in a environment everyone wants to be a culturally relevant consumer, and often a creator no less. From the two spectrums of living and consuming, and working and producing, Taiwan’s society desperately needed to enrich its awareness of past historical as well as current culture. In other words, the education of culture and aesthetics has become a hot topic; culture, philosophy, history, value-adding for the cultural and creativity industry, and even the understanding and usage of cultural symbols.

Taiwan has now taken itself for a ride on the “Tidal Wave of Cultural Creativity Learning.” People will no longer just learn the usual “Management” and “Technology” standard, but also include “Culture” and “Creativity” In their overall thought processes. They will start to learn how to make use of “Cultural Assets”, and in turn learn to uncover business opportunities from Life itself. This was the Mission Statement for the creation of Xue Xue.